CREATED FUTURES

Education · Wellbeing · Social impact

The age of the creative.

As AI changes how work gets done, imagination, empathy and craft matter more than ever. We turn them into skills people can learn, for wellbeing, learning and work, built on decades of teaching and measured as we go.

Birds of China, an acrylic painting by Rob Pepper A batter in the nets in Mumbai, filmed in Cricket Creator Matt Pepper welcoming people to a live Fire Up Your Happiness workshop

The gaps we are fixing

£145.8bn

from the UK's creative industries in 2024, 5.5% of the economy

60.3%

real growth since 2010, against 24.3% for the whole economy

7% → 43%

7% of people go to private schools, but they are 43% of top-selling musicians

c. 27%

of UK skills investment reaches mid-level roles

Talent is everywhere. Opportunity is not.

Opportunity depends on money and postcode.

So we work online first, price fairly for each country, and keep things free for young people where we can.

Training has not kept up with AI.

So we teach the fundamentals and the new tools side by side, with people in charge of the work.

Progress is hard to see.

So every course, session and workshop measures it, for learners, parents and the people who fund them.

Source: The future of creative education, Created Futures Research CR-2026-01, from DCMS Economic Estimates.

What we do

One platform. Room to grow.

Four areas today, each with its own courses, coaching and tools, and room for more.

Creativity

Artist Created and our courses

Courses from great tutors, 30 Daily Drawings, painting courses, and tools that help artists show, price and sell their work.

artiststudio.pro

Sport

Cricket Creator

Every ball filmed, every figure verified, for players, parents, coaches, academies and schools in the UK and India. Golf has begun with The Golfer Pro.

cricketer.pro

Wellbeing

Happiness at work

Matt Pepper's live workshops and Happiness: The Inside Job, with results measured as they happen, and an NHS research project under way.

fireupyourhappiness.com

Careers

Create Your Future

A free course and tools for young people to explore careers, plan their money and take their first steps, with schools able to take part.

createyourfuture.app
Cover of the report The future of creative education

Research · CR-2026-01 · Supported by the Hg Foundation

The future of creative education

How AI, access and industry demand are reshaping creative-tech careers, and what a national skills pipeline for under-represented young people should look like. Built from more than 25 expert interviews, survey data and national research.

Results, measured

“I cannot recommend this highly enough for teams. It creates such a moment of collective positivity and understanding.”

Medical Staffing Team, Royal Devon University Healthcare NHS Foundation Trust, after a Fire Up Your Happiness workshop, 3 November 2026

5.9 → 8.2

happiness out of 10, before and after

5.7 → 3.6

stress out of 10, before and after

14 of 14

would recommend it to colleagues

How we help

Teaching first. Technology behind it.

01

Courses and coaching

Learn from great tutors and coaches, at your own pace.

02

Live workshops

In person and online, with results measured on the day.

03

Studios and tools

Places to practise, track progress and share work. Artist Studio lets artists show, price and sell what they make; Cricket Creator films and verifies every ball.

04

Research and programmes

Evidence first, then programmes with schools, academies, clubs, employers and the NHS.

All on our own technology, so we can measure progress and improve quickly.

How we work
Rob Pepper, founder of Created Futures

About

Rob Pepper, founder

Rob has worked in art and design for 26 years, 23 of them teaching, including leading the Art Academy in London, with 3,500 students, 150 tutors and degrees accredited by the Open University. He is an artist, the author of The Artist's Manual, and has designed for Parker Pen and Xiaomi.

Contact

Work with us

Schools, academies, employers, funders and partners: we would like to hear from you.